We’re willing to bet that you’re always on the lookout for ways to drive more traffic to your site. In addition, keeping that traffic around long enough to experience a solid chunk of your content is vital. However, it can be a challenge to find easy ways to accomplish both of those goals. While there are plenty of ways to attract traffic in WordPress, developing a strong internal linking structure is one of the best. In a nutshell, this means linking to your own pages and content in a way that performs well on search engines and encourages visitors to […]

It probably won’t surprise you that more people are using mobile devices than ever before. In fact, your customers likely spend the majority of their online browsing time on their phones, tablets, and so on. This means optimizing your content for those devices is vital. While there are many ways to do that, one of the most effective techniques is to put out your own app. This provides content in a format that mobile users will appreciate and can easily consume. What’s more, you don’t even have to build this app from scratch. In this post, we’re going to discuss […]

A newsletter can be a powerful tool. Publishing a regular newsletter gives you a perfect way to connect with your audience, which can increase engagement and even improve conversions. However, simply cobbling something together won’t be enough to make your newsletter a success. To ensure that your newsletter is effective in its goals, you’ll need to optimize it. You can do this in a number of ways, including personalizing the content and sending specific messages at pre-determined trigger points. Essentially, you’ll want to make sure that your newsletter is tailored to make a strong impression on your readers. In this […]