Marketers and web developers often go with their gut feelings, but Viola Gruner, Head of Marketing at Inpsyde, believes in the power of testing over guessing. In this episode, Viola discusses the importance of data-driven decision-making and shares her insights on how to test and confirm ideas instead of relying on assumptions. She highlights surprising results she encountered during experiments, recommends testing tools like Google Optimize and HubSpot, and emphasizes the significance of documenting and celebrating test results. Join us as Viola shares her growth hacking strategies and encourages marketers to embrace testing and learning from each experiment.

Today we’re gonna talk to Bud Kraus, the Chief Education Officer at Joy of WP. He’s also been a Contributor at TorqueMag.io. Bud recently gave a talk at WordCamp Europe titled “Using Low Vision As My Tool To Help Me Teach WordPress.” And in his talk, Bud demonstrated the tools, methods he uses to surf the web, but he also talks about how his experience has made him a better WordPress educator.

We’re thrilled to have Hari Shanker, an open source program manager at Automattic and a key contributor to the WordPress ecosystem. Hari is currently focusing on improving the experience for WordPress contributors and Hari has been instrumental in developing the Contributor Working Group and the Mentorship Program.

Today we have a very special guest who is an expert in virtual reality, augmented reality, XR, metaverse, Anthony Burchell. Anthony is a software engineer on ACF and he’s the brilliant mind behind the innovative Three Object Viewer plugin for WordPress.

Our guest today, James Dominy, was an attendee at WordCamp EU 2023 who also gave a workshop titled “How I Learned to Stop Worrying and Love our AI Rulers”. James is a Technical Architect at WP Engine, and we are gonna talk to him about his speech.

The WordPress Repository has always been a great place to find powerful and free tools to extend your WordPress site. You can find plugins, blocks and themes, and you can even sort by features such as block compatible. One of the newest of which is Frost and my guest today is Brian Gardner, a Principal Developer Advocate at WP Engine and the creator of Frost Theme.